My approach and that of my colleagues is to give our knowledge to the following design generation. We want to incorporate modern technologies and opportunities to develop new product development preparations with students.
Proven design knowledge meets modern technology.

Digital transformation starts with design and product development, not till with sales or marketing.

We also show that the factor human = designer, is still important and can not be replaced or exchanged by AI.
Because:
. Design is created by perception
. Design is in the detail
. Design solves a problem.

We are happy to pass on tips and tricks from our design work.